In the world of custom jewellery the creative intelligence that makes both the design and the finished product possible will be accounted for, or reflected, in the price. And, in all likelihood, that price will be (and should be) in direct proportion to the talent and ability of the designer.

If our culture(s) are to survive then human effort, time, and creativity must be rewarded regardless of where on earth or in what industry they take place. The moment we assign little or much worse NO value to this aspect of commerce is the moment everything begins to crumble.

Think about it. If the only value we give something is the cost of it’s materials alone, with no prevision being made for the human effort and creativity, then there is no reward for human effort and creativity. If there is no reward for these things than why would anyone exercise their use? Where will we be without them?