In the world of custom jewellery the creative intelligence that makes both the design and the finished product possible will be accounted for, or reflected, in the price. And, in all likelihood, that price will be (and should be) in direct proportion to the talent and ability of the designer.

If our culture(s) are to survive then human effort, time, and creativity must be rewarded regardless of where on earth or in what industry they take place. The moment we assign little or much worse NO value to this aspect of commerce is the moment everything begins to crumble.

Think about it. If the only value we give something is the cost of it’s materials alone, with no prevision being made for the human effort and creativity, then there is no reward for human effort and creativity. If there is no reward for these things than why would anyone exercise their use? Where will we be without them?

Dear Jeffrey:

I wanted to tell you how much I love the job you did on my engagement ring. It looks just as I had hoped, and how I had wanted it to look in the first place. It is beautiful, elegant and refined………it looks incredibly sparkly too!

Thank you so much for making me feel comfortable enough to bring up my “problem” to you…you did amazing magic.

What an exciting birthday present!

Sincere thanks,

J.Z.

p.s both rings fit just right

This was an email I received from a client recently after completing a ring re-model. She came to me with a ring, that had been made by someone else, which she was very unhappy with. After uncovering the source of her unhappiness we could move forward toward a solution that met her needs. 

Engagement rings have such tremendous emotional significance because they are a symbol of a couples relationship. Your input and ideas are of major importance in the design of your engagement ring. It is your designers responsibility to bring those ideas together in one unified concept that meets your needs.

However, a design alone is of no great importance, or significance, without proper execution. You must have confidence in your designers ability to design AND his/her ability to translate that design into a flawless finished product.

It was a great pleasure and an honour to set things right with her ring and restore her love for it. Recieving this email was the icing on the cake!